1. SITE SELECTION
2. TURN-KEY OPERATION
3. TRAINING
4. MARKETING
5. CONFIDENTIAL MANUALS
6. GRAND OPENINGS AND ON-GOING SUPPORT
7. FRANCHISE FEE
8. ROYALTY FEE
9. ESTIMATED INITIAL INVESTMENT

1. Site Selection
One critical key to MY KITCHEN'S success is our location. Since we specialize in regional shopping centers with a proven track record, we will continue to pursue this exciting market. Our restaurants are highly desirable in the shopping center industry, and we will actively negotiate attractive terms to our franchisees.

Nevertheless, other high traffic areas such as airports, universities, train/bus terminals, and high traffic streets may prove to be viable locations. A site survey study is required.
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2. Turn-Key Operation
MY KITCHEN has developed its system to the shopping mall setting. Its construction manual along with other manuals will guide the franchisee to build a store unique to each mall location, but uniform to the MY KITCHEN design. The design will not only incorporate the "look", but it will also include interior design, work areas, restaurant equipment layout, and exterior storefront appearance.

At an additional fee, MY KITCHEN will organize and implement the construction of the restaurant to completion.
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3. Training
MY KITCHEN requires each franchisee and their designated store manager to successfully complete its training program. The training involves classroom training along with hands-on experience in one of our affiliated stores. The franchisee will learn our operation behind the counter, such as customer service, food preparation, inventory control, staffing and scheduling, buying procedures, and marketing programs. Our extensive training manual will ensure that the franchisee has all the necessary tools to successfully operate a MY KITCHEN restaurant.
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4. Marketing
A Grand Opening Marketing manual specifically tailored to MY KITCHEN will help you establish and promote your restaurant. Different marketing strategies, merchandising plans and techniques along with local coupon promotions are presented to increase customer traffic to your restaurant.
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5. Confidential Manuals
MY KITCHEN will provide its franchisee with confidential manuals to help in the process of building, opening and operating a successful MY KITCHEN restaurant. Operations Manual, Marketing Manual, Construction Manual, Training Manual, Employee Manual, and Cooking Manual are detailed and structured for MY KITCHEN franchisees to learn and build their business.
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6. Grand Opening and On-Going Support
MY KITCHENS's Operations Staff will assist you during the critical initial grand opening of your store to ensure a smooth beginning to your business. Once your store is open and running, MY KITCHEN will make periodic visits to ensure the viability of the business, and will be available to you for continued advice and guidance in such areas as food merchandising, food display, product and sales analysis, marketing programs, and general advice in areas of sales and management.
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7. Franchise Fee
A one-time franchise fee of Thirty Thousand Dollars ($30,000) is payable to MY KITCHEN MANAGEMENT COMPANY, INC. upon signing the MY KITCHEN franchise agreement.

It provides for the store design (excluding architectural, engineering and our of pocket expenses), site selection and lease negotiation, a comprehensive training program at a MY KITCHEN Training Center Store (excluding cost of franchisee's transportation, food and lodging expenses), pre-opening assistance, and operational support during the initial opening period.
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8. Royalty Fee
The Royalty Fee of five percent (5%) of the gross sales will be due weekly to the franchisor. These fees entitle the franchisee to use the name, logo, store design and operating systems of MY KITCHEN.

The weekly Advertising and Marketing Fund is one percent (1%) of the gross sales.

Some landlords may also require local advertising and marketing expenditures as set out in the Head Lease for a specific location.
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9. Estimated Initial Investment
The total capital investment required to open a MY KITCHEN restaurant in a Regional Shopping Mall Food Court restaurant will cost between $262,100 to 472,000 depending on the size of space and geographic area. This amounts quoted are only estimates based on experience of MY KITCHEN and are subject to change. Costs vary by geographical regions and are site specific. This information is not an offer to sell a MY KITCHEN franchise. Such offer is made by formal Offering Circular only.

	RANGE IN COSTS
	Low	High
Franchise Fee (fixed)	$30,000	$30,000
Construction / Leasehold Improvements	$87,000	$210,000
Equipment	$78,000	$100,000
Signs and Menus	$7,000	$10,000
Lease Acquisition, Payments and Rental Obligations (3 Month Start-up)	$19,500	$52,500
Initial Inventory, Office Supplies, and Permits	$10,100	$19,500
Additional Funds (Working Capital)	$30,000	$50,000
	$262,100	$472,000

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